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As an entrepreneur, you understand the importance that marketing plays in the success of your business. The sales funnel, although a natural part of your business, needs to be nurtured and fine-tuned to become an active and impactful part of your business’ marketing and customer acquisition strategy.
In this webinar, SCORE certified mentor Tracy Allen will discuss the sales funnel stages and how they affect consumer behavior, so you know what to do at each stage to maximize its impact.
- What is a sales funnel, how it works and why it's important
- How to optimize the funnel
- Converting the funnel
- How to measure success
Download the webinar transcript.