Here is an exceptional marketing opportunity to tell your non-profit’s story to a vast number of individuals including potential new supporters, volunteers and donors.

Go to to apply for a designated Non-Profit channel and deliver your message via You Tube; the world’s largest online video community.

The FREE benefits offered include;
1. Premium branding capabilities and increased uploading capacity
2. The option to drive fundraising through a Google Checkout "Donate" button
3. Listing on the Nonprofit videos page
4. Ability to place a Call to Action overlay on your videos to raise money or find volunteers

To be eligible for the YouTube Nonprofit Program, organizations must:

  • Hold current 501(c)(3) status, as determined by the U.S. Internal Revenue Service (or federally-registered nonprofit status in the UK, AU, or CA)
  • Acknowledge and agree to the application's required certifications regarding nondiscrimination and donation receipt and use.

Please note that the following organizations are not eligible for the YouTube Nonprofit

  • Governmental entities and organizations;
  • Hospitals and health care organizations;
  • Schools, childcare centers, academic institutions, and universities; however philanthropic arms of educational organizations are eligible.


SCORE is always available to help.

  • • Should your organization not yet hold an IRS tax free 501©3 status SCORE can provide guidance and assistance.
  • • If you wish help with your Strategic Plan or Business Plan we welcome your inquiry for counseling.
  • • Any operational or organizational issues your entity may encounter can be discussed with SCORE mentoring readily available.
Source: Counselor, Chuck Christiansen May 2012
The material in this publication is based on work supported by the U.S. Small Business Administration under cooperative agreement SBAHG-04-S-0001. Any opinions, findings and conclusions or recommendations expressed in this publication are those of the author and do not necessarily reflect the views of the U.S. Small Business Administration.
The information contained in this publication is believed to be accurate and authoritative but is not intended to be relied on as legal, accounting, tax or other professional advice. You should consult with a qualified professional advisor to discuss issues unique to your business.
Copyright 1990. SBA retains an irrevocable, worldwide, nonexclusive, royalty-free, unlimited license to use this copyrighted material.